Professor Bob Hurling

Bob is a consultant, author, and applied researcher specialising in positive psychology, consumer experience and behavioural science. After 35 years with Unilever, he helps organisations apply research to enhance well-being, motivation, and creativity. He has held Visiting Professor roles at several UK universities and is the author of two books: . https://mybook.to/BoysonBicycles, https://mybook.to/PlayfulRebellion